APT Touring & Cruising

Put Yourself In The Picture

APT Touring approached Caramel Creative to create a short promotional video piece to help drive the recruitment process, and inject a bit of personality into what is often a very corporate, daunting experience.

With a history dating back to the 1970’s APT were keen to acknowledge their heritage, and their inherently family style culture but also to drive home the career opportunities presented by this forward thinking company.

The finished piece used a combination of archival imagery, on location filming of staff, and bespoke 2D and 3D motion graphics elements to create a vibrant and engaging piece that distilled the core elements of the brand and encouraged potential candidates to ‘put yourself in the picture’ at APT.

APT Touring approached Caramel Creative to create a short promotional video piece to help drive the recruitment process, and inject a bit of personality into what is often a very corporate, daunting experience.