Charity Drive Days

Sharing the passion of motorsport for great causes

Charity Drive Days is a two day event where businesses, individual donors and car enthusiasts are given the chance to help raise money for young individuals with cancer by getting up-close and driving on well known Australian racing circuits. Charity Drive Days required a brand represented their ongoing passion but also a brand that could evolve as the event expands its reach.

A new dynamic brand was created with a colour palette that speaks to the car enthusiast and celebrates racing heritage. Blue, red and white synonymous with racing formed the brand palette. Linear motion lines representing speed create a strong eye catching visual style that helps frame all event day information.

The event has been a resounding success with unprecedented support from businesses and passionate individuals. For the October event alone the Charity Drive Days organisation has raised in excess of $200,000 a 50% increase on the previous year.  

Charity Drive Days is a two day event where businesses, individual donors and car enthusiasts are given the chance to help raise money for young individuals with cancer by getting up-close and driving on well known Australian racing circuits. Charity Drive Days required a brand represented their ongoing passion but also a brand that could evolve as the event expands its reach.

Charity Drive Days is a two day event where businesses, individual donors and car enthusiasts are given the chance to help raise money for young individuals with cancer by getting up-close and driving on well known Australian racing circuits. Charity Drive Days required a brand represented their ongoing passion but also a brand that could evolve as the event expands its reach.