Ribbons & Bows

A sweet brand rejuvenation

Ribbons and Bows Cakes have been crafting Melbourne’s finest cakes for more than 15 years. They pride themselves on remaining true to past recipes handed down through the generations. And, yet still acknowledging Melbourne's savvy 'foodie culture' demands healthy, superior sourced ingredients and craftsmanship.

When they we’re invited by Woolworths to contribute to its Desert and Cake ranges Ribbons & Bows began a collaborative journey involving Caramel Creative, photographers and stylists to expand upon their existing look and feel for sale alongside some much larger competitors.

Forcing an advantage in this David versus Golliath task was achieved through a strategic use of pop colours for the Ribbons & Bows range, With the spectrum falling back on each occasion onto dark moody imagery and mouth watering photographic set-ups. This was one set of models that really gave their all for the shoot.

Ribbons and Bows Cakes have been crafting Melbourne’s finest cakes for more than 15 years. They pride themselves on remaining true to past recipes handed down through the generations. And, yet still acknowledging Melbourne's savvy 'foodie culture' demands healthy, superior sourced ingredients and craftsmanship.

Ribbons and Bows Cakes have been crafting Melbourne’s finest cakes for more than 15 years. They pride themselves on remaining true to past recipes handed down through the generations. And, yet still acknowledging Melbourne's savvy 'foodie culture' demands healthy, superior sourced ingredients and craftsmanship.