The Fix
It’s the juice your body deserves
Since 2014 The Fix has been providing refreshing cold pressed juice across the Australian market. Primarily sold through convenience stores, petrol stations and cafes.
The Fix team approached us to refresh the brand identity and packaging across the entire product range.
Deliverables
- Brand Strategy
- Vehicle Livery
- Brand Identity
- Copywriting
- Packaging
- Motion & Animation
- Website Design & Build
Our Approach
Following our process to uncover the brand’s strategic goals we developed a new brand positioning ‘Crafted by Nutritionists’ to help convey the health benefits of the cold pressed and cold pasteurised manufacturing approach.
The visual identity was driven by an aesthetic that merged science with health and a splash of feel-good vibrancy.
Packaging drove the visual representation of a cold pressed juice that is also crafted by nutritionists through its half-and-half design approach. Evocative product names like Summer Fix are supported by bright, vibrant colourways.
