It has a simple goal of changing how everyone thinks about disability. It does this through screening the best films about and by people with disabilities from around the world, by making sure that everyone is included and by meeting everyone’s access requirements.
Most importantly, it wants people to be entertained, enthused and energised. Caramel Creative was approached because the client wanted to work with an agency open to the challenge of highly accessible design without sacrificing a high quality, contemporary aesthetic. Simply, they were looking to work with a studio that shared their values.
Our challenge was to help change how everyone thinks about disability.
Caramel Creative spent considerable time establishing the brief properly with the client at the outset. We helped the client to think differently about the situation and encouraged them to be open to possibilities before deciding on the best way to get the message across.
Most of Caramel’s time was then dedicated to developing engaging promotional material including posters, fliers, brochures, press advertising and of course, the website, which is a world class example of website accessibility in practice.
We also used video to document the film festival so we can introduce it to potential sponsors, supporters and attendees in the future.
The 2012 Other Film Festival was easily the most attended festival in TOFF’s history. The festival also created such talkability that it was invited to present a unique program of films at United Nations headquarters in New York during the United Nations’ Sixth Session of the Conference of States Parties to the Convention on the Rights of Persons with Disabilities.
To add to this, TOFF was a Finalist in the National Disability Awards coinciding with International Day of People with a Disability. It is now recognised as the world’s leading disability film festival.
From a studio point of view, this project educated, informed and empowered the Caramel Creative team about accessibility and developed our digital capability in this area to world class standard.
We are now very well placed to use our skills and experiences to make sure our communication and that of our clients is truly open to everyone. You can find more information on accessibility and how you can optimise the user experience for your customers here.