Our Approach

Building on his 15+ years of experience running a successful global IT business, Robert has amassed the practical experience, along with a ‘call it out’ attitude, that is seeing him successfully disrupt the existing traditions of business development in the modern digital marketing world.

We took this position and put Rob front and centre in the new brand. A brand with an honest approach that speaks the truth. No bullshit.

We created a brand character called Bully. He represents everything Rob stands for. Direct, authentic, candid, empowering. The * becomes a language device that highlights the difference Rob and his competitors.