About

We are Caramel.

An independent strategy, brand and communications agency, that was established in 2005. We combine insights, creativity and technology to accelerate our client’s growth, delivering measurable commercial value, impact and results.

We create to move forward, connect and grow.

Selected Clients

  • ACE Hotel
  • Abercrombie & Kent
  • Adidas
  • ANZ
  • Arts Access Australia
  • ATP Luxury Travel
  • Banner Asset Management
  • BESEN
  • Capital Logistics
  • Cbus Property
  • City of Melbourne
  • Coles Group
  • Colliers
  • Far East Consortium
  • Foodbank Victoria
  • Grove Group
  • La Trobe University
  • Levi’s
  • Little Projects Co
  • Mirvac
  • Netball Australia
  • Penrite Racing
  • Suzuki Motorcycles Australia
  • Tasmanian Government
  • Technē Architecture
  • UEM Sunrise
  • Vic Track
  • Victorian State Government
  • Volvo Australia
  • Zagame Automotive Group

Our People

We’re a team of design thinkers and makers, we create stories to captivate, tools to engage and experiences to inspire.

We are always looking for great talent to join the team. If you are a great creative or a detailed project manager, we would like to hear from you. Please email your CV and or folio to info@caramelcreative.com

Josh Clough

Head Of Digital

Amelia Yim

Project Manager

Cara Lee

Partner. General Manager

Justin Davies

Creative Director

Christian Lux

Project Director

Aaron Lee

Founder. Principal

Carolina Riedel

Project Director

Oliver Chaffe

Motion Director

Our capabilities

Strategy

  • Brand Strategy
  • Campaign Strategy
  • Project Visioning Workshops
  • Positioning
  • Story Narrative
  • Naming
  • Tone Of Voice
  • Messaging
  • Stakeholder & Audience Questionnaires
  • Competitive Landscape Analysis
  • Market Research

Brand

  • Visual Identity
  • Campaign
  • Brand Guidelines
  • Brand Management & Guardianship
  • Copywriting
  • Proof Reading
  • Illustration
  • Photography Art Direction
  • Photography Capture
  • Photography Retouching
  • Talent Management

Print

  • Brochures
  • Stationery
  • Annual Reports
  • Point of Sale
  • Posters
  • Invitations
  • Press & OOH Advertising
  • EOI & IM
  • Floorplates & Floorplans
  • Flipbooks
  • Direct Mail
  • Promo & Merchandise

Digital

  • User Experience (UX)
  • UI Design
  • Development Build
  • Websites & Microsites
  • Shopify Websites
  • Omni-Channel Retail
  • Apps
  • Domain Services
  • Hosting
  • CMS Training

Video

  • TVC
  • Broadcast
  • Advertising
  • Social Content
  • Capture
  • Storyboarding
  • Pre & Post Production
  • Editing
  • Colour Grading
  • Interviews
  • Style Frames
  • End Frames
  • Title Sequence
  • 2D / 3D Animation & Motion

Environmental

  • Precinct Wayfinding Strategy & Research
  • Precinct Wayfinding Design
  • Building Signage
  • Display Suite
  • Hoarding
  • Exhibition Design
  • Event Design
  • Immersion Rooms
  • Production & Installation

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