We are Caramel.

An independent strategy, brand, and communications agency established in 2005.

We get to the heart of a business’s potential and, through expertise and objectivity, we work with businesses and their stakeholders to uncover, explore, build, and realign that potential. By combining insights, creativity, and technology, we accelerate our partners’ growth, delivering measurable commercial value, impact, and results.

Independently owned, we’re driven by the success of our partners, as it’s when their brands grow that we grow too. Never just a number, we listen, we understand, and we are invested in all brands that trust us with their business, no matter the size. Working with a breadth of businesses from start-ups to multinationals, we align together with our partners to achieve better outcomes through collaboration and brand engagement.

Through curiosity, understanding, and empathy, we apply scenario-based, human-driven design thinking to solve business problems and uncover opportunities. Our approach is people-first, placing humans, the end customer, at the centre of everything we do, driving real engagement and results.

Whether crafting a new brand or repositioning a current one, we focus on achieving business outcomes that matter. By aligning our creative strategies with commercial imperatives, we ensure that our work drives tangible results, boosting brand visibility, enhancing customer loyalty, and ultimately, improving the bottom line.

We create to move our partners forward, to connect with their audience, and to grow their business.

Our People

The extensive experience of our team has driven our impressive track record since 2005, characterised by independent creative thinking with substantial commercial impact and results.

We encourage direct conversations between our partners (clients) and our creatives, combining our collective expertise to tackle challenges and share rewards. Our skilled project management team is the essential link in delivering high-end creative solutions and strategic insights, ensuring effective outcomes that support our partners’ success.

Guided by our Founder and Principal, Aaron Lee, we maintain a flat, inclusive business structure, merging diverse yet complementary skill sets across brand strategy, strategic communications, graphic design, digital design and development, photography, videography, animation, copywriting, and project management. This collaborative approach enables us to push boundaries and achieve excellence in every project.

Join Us

We are always on the lookout for exceptional talent to join our team. If you are a strategic thinker, a creative innovator, or a meticulous project manager, we would love to hear from you. Please email your CV and/or folio to info@caramelcreative.com