About

We are Caramel.

An independent strategy, brand and communications agency, that was established in 2005. We combine insights, creativity and technology to accelerate our client’s growth, delivering measurable commercial value, impact and results.

We create to move forward, connect and grow.

Selected Clients

Levi’s
Mirvac
Little Projects Co
Netball Australia
Vic Track
ATP Luxury Travel
Volvo
Cbus Property
BESEN
Foodbank Victoria
Penrite Racing
Capital Logistics
ANZ
City of Melbourne
Adidas
La Trobe University
Abercrombie & Kent
Arts Access Australia
Tasmanian Government
Victorian State Government
Banner Asset Management
Technē Architecture
Zagame Automotive Group
Suzuki Motorcycles Australia

Our People

We’re a team of design thinkers and makers, we create stories to captivate, tools to engage and experiences to inspire.

We are always looking for great talent to join the team. If you are a great creative or a detailed project manager, we would like to hear from you. Please email your CV and or folio to info@caramelcreative.com

Cara Lee

Partner. General Manager

Oliver Chaffe

Motion Director

Christian Lux

Project Director

Morris Salahifar

Digital Producer

Josh Clough

Digital Designer

Aaron Lee

Founder. Principal

Justin Davies

Creative Director

Our capabilities

Strategy

Brand Strategy
Campaign Strategy
Brand & Portfolio Architecture
Positioning
Story Narrative
Naming
Tone Of Voice
Messaging
Stakeholder & Audience Questionnaires
Competitive Landscape Analysis
Market Research

Brand

Visual Identity
Campaign
Brand Guidelines
Brand Management & Guardianship
Copywriting
Proof Reading
Illustration
Photography Art Direction
Photography Capture
Photography Retouching
Talent Management

Print

Brochures
Stationery
Annual Reports
Point of Sale
Posters
Invitations
Press & OOH Advertising
EOI & IM
Floorplates & Floorplans
Flipbooks
Direct Mail
Promo & Merchandise

Digital

User Experience (UX)
UI Design
Development Build
Websites & Microsites
Shopify Websites
Omni-Channel Retail
Apps
Domain Services
Hosting
CMS Training

Video

TVC
Broadcast
Advertising
Social Content
Capture
Storyboarding
Pre & Post Production
Editing
Colour Grading
Interviews
Style Frames
End Frames
Title Sequence
2D & 3D Animation & Motion

Environmental

Precinct Wayfinding Strategy & Research
Precinct Wayfinding Design
Building Signage
Display Suite
Hoarding
Exhibition Design
Event Design
Immersion Rooms
Production & Installation