Through curiosity, understanding and empathy, we apply scenario-based, human-driven design thinking to solve business problems and expose opportunities. Our approach is people first and by placing humans, the end customer, at the centre of everything we do, we drive to create real engagement.
Discovery comes from questioning the status quo, challenging the rules and pushing creative boundaries. Leaving assumptions to the side, we ask targeted questions to gain deep, insightful understandings. We believe honest conversations drive better creative output, as you can’t strike gold without digging first.
We begin every project with a conversation, so we can soak up as many insights as possible about the business and its customers. This stops us from guessing or assuming, providing the best foundation of knowledge to get started.
Applying our Caramel filter, we interpret the information and insights from our Discovery phase. We think broadly and then funnel down to prepare a collection of strategic recommendations designed to meet the business’ objectives.
Everything is better caramelised. Our creative ideas begin to bubble and form, and we work with our businesses and brand guardians to explore what the project is actually going to look, feel or sound like.
Putting everything into action, we design, make, code, write, capture and cut. We fine tune our creative ideas into carefully considered design outcomes, for a finished product that will knock your socks off.
We encourage conversation directly between our clients and creatives, collectively putting our heads together to share the challenges and the rewards. Our experienced project management team are the conduit in the delivery of high-end creative and strategic depth, for effective outcomes that underpin our clients’ success.
Supported by our Founder and Principal Aaron Lee, we operate with a flat, inclusive business structure and share diverse yet complementary skill sets that cover the fields of brand strategy, strategic communications, graphic design, digital design and development, photography, videography, animation, copywriting and project management.
Founder.
Principal.
Partner.
General Manager.
Creative Director
Studio Coordinator.
Project Director.
Design Director.
Art Director.
Designer.
Designer.
Digital Producer.
Digital Designer.
Front End Developer.
Video & Motion Designer.
Project Manager.
Project Coordinator.
Never just a number, we listen, we understand, and we are invested in all brands that trust us with their business – no matter the size. Working with a breadth of businesses from start-ups to multinationals, we align together with our clients to achieve better outcomes through brand engagement.
This privacy policy is for this website caramelcreative.com and served by Caramel Creative Pty Ltd and governs the privacy of its users who choose to use it.
The policy sets out the different areas where user privacy is concerned and outlines the obligations and requirements of the users, the website and website owners. Furthermore the way this website processes, stores and protects user data and information will also be detailed within this policy.
This website and its owners take a proactive approach to user privacy and ensure the necessary steps are taken to protect the privacy of its users throughout their visiting experience. This website comply’s to all Australian national laws and requirements for user privacy.
This website uses cookies to better the users experience while visiting the website. Where applicable this website uses a cookie control system allowing the user on their first visit to the website to allow or disallow the use of cookies on their computer / device. This complies with recent legislation requirements for websites to obtain explicit consent from users before leaving behind or reading files such as cookies on a user’s computer / device.
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Users are advised that if they wish to deny the use and saving of cookies from this website on to their computers hard drive they should take necessary steps within their web browsers security settings to block all cookies from this website and its external serving vendors.
This website uses tracking software to monitor its visitors to better understand how they use it. This software is provided by Google Analytics which uses cookies to track visitor usage. The software will save a cookie to your computers hard drive in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information. You can read Google’s privacy policy here for further information [https://policies.google.com/privacy].
Other cookies may be stored to your computers hard drive by external vendors when this website uses referral programs, sponsored links or adverts. Such cookies are used for conversion and referral tracking and typically expire after 30 days, though some may take longer. No personal information is stored, saved or collected.
Users contacting this website and/or its owners do so at their own discretion and provide any such personal details requested at their own risk. Your personal information is kept private and stored securely until a time it is no longer required or has no use, as detailed in the Data Protection Act 1998.
Please contact us if you have any queries about the personal information that we hold about you or the way we handle that personal information. Our contact details are set out below.
MAIL: Privacy Officer, 21 Yarra Place, South Melbourne. Victoria 3205
EMAIL: info@caramelcreative.com
TELEPHONE: +61 3 9690 8880
Further general information about privacy is available on the website of the Office of the Australian Information Commissioner at www.oaic.gov.au or by calling the OAIC’s enquiry line at 1300 363 992.
We may amend this Privacy Policy from time to time. The current version will be posted on our website and a copy may be obtained by contacting our Privacy Officer (details above).
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