OSO Skincare
From your other significant other
Inspired by the Australian spirit, OSO Skincare honours the quality and purity of Australia’s native ingredients, but does it through its upbeat and playful personality. It’s about everyday skincare that’s real, approachable. Basically OSO is Australian by nature.
We worked with them to develop the start-up skincare brand from strategy and naming through to identity and packaging.
Deliverables
- Brand Strategy
- Illustration
- Brand Identity
- Art Direction
- Social Campaign
- Copywriting
- Website Design & Build
- Motion & Animation
Our approach
Our brand idea ‘Australian by nature’ led us to a rather cheeky name that reflects the playful, irreverent nature of the average Aussie: OSO or ‘Other Significant Other’, which expresses a person’s relationship with themselves and their skincare.
The visual expression of the brand was driven by the brand personality and brand idea, using a bright, cheeky style of imagery and a broad colour palette that celebrates the Australian sun and sky. This was expressed through the core brand imagery, art-directed by us and shot by Tracy Lee Hayes.
We designed and built the Shopify e-commerce website with a focus on the native ingredients and their benefits. Working with illustrator Elise Lampe we created an illustrative expression of each of the products.
We created a social content strategy and content plan. Designing and producing up to 3/4 posts per week across animation, video and static posts.
Outcome
OSO Skincare launched in 2022 and has created a distinct position within a crowded marketplace. By pursuing an organic growth strategy, OSO is gaining recognition and market traction.
