Brief

Little Projects Co required a visual identity and campaign to create a point of difference in a competitive location. The project team’s vision for the development was to break away from the current Richmond trend of focusing on its industrial past.

Approach

Our strategic approach allowed us to fully understand DKO’s design intent and architectural approach, which we reinterpreted into a compelling campaign story. Focusing on the post-COVID office, we created the idea of ‘Work. Life. Balanced.’ A workplace that channels the wellbeing of home and the aspirational qualities of a contemporary hotel.

“Working with the Caramel team was a great collaborative experience. Caramel created a distinctive brand and campaign that cut through the sea of sameness, formulaic marketing approach, positioning our development as true stand-alone opportunity.”

Leighton Pyke
Director, Little Projects Co

We enriched the storytelling experience through video interviews with key project stakeholders, captured, art-directed and edited by us.

Digital experience

We designed and built the ready for market website, cementing the signature Dover House online experience.

doverhouse.com.au

Outcome

Working closely Little Projects Co and Colliers to develop the sales track, we developed a visual identity that drew on modern European work-life design cues, and was centred around an iconic ‘house’ visual. We launched the new Dover House campaign in early 2022.