We went against the grain of the familiar clichéd, soft-focus campaigns and developed a distinctively original brand and campaign to mirror the architecture and opportunity of the location.
The colours of Broadbeach’s sea and sky bring the brand to life within a striking ‘Pencil’ window motif.
Stunning cinematic video capture and imagery engages the senses and creates a sense of wonder, while celebrating the uninterpreted views from the park below to the skies above.
The stylised brand and campaign has positioned Aperture as a benchmark for Gold Coast development. The response to the campaign launch resulted in 100s of pre-approved potential purchasers.