We went against the grain of the familiar clichéd, soft-focus campaigns and developed a distinctively original brand and campaign to mirror the architecture and opportunity of the location.

The colours of Broadbeach’s sea and sky bring the brand to life within a striking ‘Pencil’ window motif.

Stunning cinematic video capture and imagery engages the senses and creates a sense of wonder, while celebrating the uninterpreted views from the park below to the skies above.

The digital experience for Aperture capitalised on the striking colour gradients and the epic nature of the campaign films.


The stylised brand and campaign has positioned Aperture as a benchmark for Gold Coast development. The response to the campaign launch resulted in 100s of pre-approved potential purchasers.