Our strategic approach allowed us to fully understand DKO’s design intent and architectural approach, which we reinterpreted into a compelling campaign story. Focusing on the post-COVID office, we created the idea of ‘Work. Life. Balanced.’ A workplace that channels the wellbeing of home and the aspirational qualities of a contemporary hotel.
“Working with the Caramel team was a great collaborative experience. Caramel created a distinctive brand and campaign that cut through the sea of sameness, formulaic marketing approach, positioning our development as true stand-alone opportunity.”
Director, Little Projects Co
We enriched the storytelling experience through video interviews with key project stakeholders, captured, art-directed and edited by us.
Working closely Little Projects Co and Colliers to develop the sales track, we developed a visual identity that drew on modern European work-life design cues, and was centred around an iconic ‘house’ visual. We launched the new Dover House campaign in early 2022.