Insights4 November 2022
Mark Janz – Vemi founder and CEO on the impact of their new brand.
Responding to a rapid growth nationally and in consideration of a hotly contested marketplace battling for talent, it was time to carve out a clearly defined and differentiated positioning and identity for Vemi.
As we got to know the business better, we uncovered their differentiated positioning – always looking to deliver more."
This expressed itself in the brand idea ‘Thinking tomorrow, delivering today’, summarising Vemi’s ability to see the outcome of the journey at the very beginning of the process.
The brand idea was expressed visually through a modern wordmark that represented the shift of today-tomorrow though the interplay between the V and the i. This was supported by a colourful brand expression using colour, photography and icons to represent their expertise, talent and relationships.
Caramel delivered an outstanding result for us. Their strategic thinking uncovered the goals we have for the Vemi brand. Their collaborative approach resulted in producing a great visual identity that truly captures the Vemi personality. We've won work on the back of it."
Our brand work for Vemi delivered measurable results when the client won new business off the back of the strategy work and the new verbal expression of the brand.
This has since been backed by several new project wins and a positive collective response from Vemi employees on how connected they feel to the brand and how proud they are to be part of the team.
Explore the full Vemi case study.
