Whether to inform, to inspire or to persuade video taps into our human side. It influences not only how we feel but also how we behave.

The most successful brands are utilising the medium to express personality and influence consumers on an emotional level.

The benefits are clear – consumers are 64% more likely to purchase a product after watching a video about it. "

Whether we like it or not, screens have taken over our lives and the content displayed on them dictates our attention. To stand out in this digital chaos, brands must evolve. Video content is no longer a luxury, it’s a necessity.

Building credibility and trust

Video can also help build credibility with your audience. It allows you to showcase your products and services in a more authentic and transparent way, which can help build trust with your audience. By using video to demonstrate your expertise and provide valuable information, you can establish yourself as an authority in your field.

Take ‘Dover House’ for example, a modern office development in Cremorne. From the moment you land on the website you are greeted by a simple yet engaging video loop, visually communicating that this is a place for work and life balance.

Dig deeper through the website and you are presented with individual videos speaking to various aspects of the development. For example, one piece of video content focuses on the interior design of the building, presented by the interior architects themselves. By humanising the presentation, we believe in their passion. We begin to trust the narrative.

A consistent creative colour grade ties the piece together, warm hues relating to golden hour lighting, the fabric of Cremorne and the feeling that this could be a ‘home from home’.

Building trust, persuading through credibility.

Stirring the emotions

When Luxury Travel Provider Abercrombie and Kent approached Carmel Creative they had a mission in mind: Re-ignite domestic and New Zealand travel using video.
Through our research it was clear that the sophisticated audience longed for something more than beautiful footage of the exotic locales. Brochureware and static websites could only achieve so much. Instead we needed to make them feel the need for travel. To inspire action. To understand the brand difference. To tell a story.

A stirring sound score and beautiful video were part of the equation but equally important was the narrated script, developed in house. Here we questioned the very meaning of luxury.
This was the antipodes presented in a new way. A film to touch the soul.

New opportunities

We’ve been producing video content for brands for the last decade, in line with brand strategy and considered messaging. That’s the Caramel advantage – strategically controlling the message in house through every touchpoint.

We produce thoughtful content, designed to make impact.

If you would like to take your business to the next level in 2025 and into the new year, we’re here to assist.

Creating goosebumps. Making the audience feel.