How to distinguish a brand in a sea of sameness and monotony.

Banner is an alternative asset manager specialising in the provision of debt and equity opportunities in the Australian real estate market.

Working in a complex industry with little to distinguish one brand from the next, Banner was struggling to stand out in a sea of sameness and articulate their unique difference”.

Banner approached Caramel Creative to refresh the brand and positioning.

In our brand refresh for Banner Asset Management we developed a guiding strategy to unlock their unique positioning – creating real estate investment clarity.

This was expressed through a new brand identity that spoke to their two audiences, borrowers and investors. The icon of a cropped ‘B’ visually brings the brand idea to life.

Kind words from our client Alex Bacskos of Banner Asset Management.

Caramel delivered new branding that both reflects our history and represents the innovative, forward-thinking company Banner is today. The new brand has seen a positive response from investors and employees”.

Creating brands with lasting impact is what we do.

Here’s the refreshed Banner website that included all their fund investment information and their commitment to sporting communities.

Let’s discuss how we can assist you with your brand.

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