A fast paced digital transformation – delivering real race results!

When Grove Racing asked us to redesign and build the Penrite Racing website, we knew it was an exciting challenge.

With a passionate audience of fans as well as sponsors and partners the website needed to look great and work hard!”

The requirements extended beyond a standard brochureware website. An online merchandise shop was a must, to be built on the BigCommerce platform. The shop needed to integrate with a custom 2-way API middleware software to keep track of inventory with the marquees POS system on race weekends meanwhile fulfilling orders via dropshipping methods.

Our team developed sitemap, wireframes, UX/UI design including full front and back-end development in-house liaising and working collaboratively with Grove Racing and multiple of their 3rd party service providers to successfully deliver the project in a matter of just weeks!”

Following our work across the Penrite Racing campaign identity and website, we developed the social campaign for the 2002 racing season.

Working with Muzz Media’s great paddock and pit-lane video content we developed a social campaign strategy that catered to the pre and post-race results as well as extensive team content.

We delivered a cohesive and consistent social campaign re-enforcing the Penrite Racing brand as a leading and dominant racing team.”

The success of the work has seen great results across the teams’ social channels with an on-going increase in audience participation and followers.