Creating a brand with lasting impression for a Melbourne-based architecture & design studio

Wellard Architects is a Melbourne-based architecture & design studio led by architect Huw Wellard. Recognised for creating lasting impressions through built form, the team curate thoughtful outcomes with a sensitive and measured approach that responds to people and site.

Founder and Director – Huw Wellard

Working with the team we identified the brand idea ‘Follow your dreams’. This became visualised through a graphic animation that plays to the idea of capturing glimpses of the project as it develops and reveals itself.

This was supported by an approachable and authentic tone of voice, crafted by writers, Writing for Design and Anna May.

We developed an elegant and modern identity based around a flexible design system with typography as a focal point to speak to the studio’s measured approach.

The customised logo is based on GT America Extended Medium, creating a sense of strength mixed with adaptability.

Supportive typography in Optimo’s Practise typeface paired with Grilli Type’s GT America, creates a composed typographic palette. The italicised version of Practice is used for subtle text highlights.

Typography

The Caramel Digital team took the refreshed brand identity for Wellard and extended it into the digital realm creating an online space reflective of the studio personality, projects and aspirations.

View the Wellard Architects website here.

In every creative endeavor we are driven by strategic process and involve clients at every step of the journey. Our digital team site-map and wireframe websites, often creating interactive prototypes in Figma.

Let’s discuss how we can assist you with your brand.

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