Technē

Bespoke spaces, enriching the human experience

Since 2001, Technē has become one of Australia’s leading architectural and interior design practices. Following the founders’ opening of their own bar and restaurant, Technē has gone on to design many of Melbourne’s much loved and admired hospitality venues. They are also well-versed in both the residential and commercial property sectors having designed bespoke residences, office towers and mixed-use developments. Technē approached Caramel to redesign their website to better convey who they are, express their values and celebrate their work.

Deliverables
  • UX / UI
  • Website Design & Build
  • Art Direction
  • Motion & Animation
  • Illustration
  • Brand Position Copywriting

Approach

At the heart of Technē’ work sits their unique north star ‘To make, poetically’. A tangible way of working that speaks to their individually crafted process, the idea of enriching the human experience and creating a moment–that feeling you get when you walk into a space that brings a smile to your face.​

​​We collaborated with Techne to uncover how the website can reflect this way of working. For instance, exploring how user interactions can evoke those ‘smile in the mind’ moments.

Our initial concepts spread far and wide, challenging Techne with how much it should showcase its own personality instead of simply functioning as a portfolio site.

Our final design approach brought to life the macron within the Technē logo as a way to express their way of working and positive outlook. From the moment a user arrives on the site, the macron becomes a playful interactive moment, which then transforms into the sites key navigation device.

The site consciously explores the use of white space as a way to guide the user through the sites rich and varied content.

Custom Story Telling

The design is based upon a clear UI thinking with content broken down into interchangeable modules and templates.

User Experience

The user experience was further enhanced by interactions from key project detail rollovers to animated sketches and annotations that trigger on page scroll.

Bringing the personality to life

Technē’s culture and personality was characterised through fun little user interactions hidden across the site along with authentic photography. The studio page featured a playful and modular deck of cards that shows the day to day of studio life.

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