Approach
The 2022 campaign is built around the idea of Turbo-charged’. Inspired by the 2022 car livery, we turbo-charged the classic motorsport visual vernacular of racing stripes to become the driving force for the campaign, embodying energy, forward motion, and dynamism.
We developed a digital experience where the racing teams website and social platforms enriched the fans experience. Creating a digital hub for all pre-race, raceday and post-race activity.
The digital experience was supported by motion graphics, providing a ‘broadcast’ standard experience to the fans. From pre-rolls to campaign end-tags, the super-charged graphic system flexed across a motion graphics to provide fans an immersive brand campaign experience with up-to-date stats and facts.
To get the brand beyond top pocket and screen based engagement, we created a series of membership branded merchandise items. Bringing the campaign to life on the backs of fans and in the hands of supporters.
Outcome
The campaign has delivered a fully comprehensive look and approach for the Penrite Racing V8 Supercar 2022 season, creating a cohesive brand approach that positions the racing team on par with the likes of Red Bull Ampol and Shell V–Power. Fan engagement across digital platforms has shown a positive and supportive response to the campaign.
