Reflecting on the past to reimagine tomorrow, 250 Albert Street consists of two heritage buildings sitting on the street, The Mansion and The Terrace, with a new development nestled behind them featuring shared amenities, Residence apartments, and the Penthouse.
Caramel crafted a brand narrative around the idea of ‘A reflection of East Melbourne’. With the development surrounded by parks and verdant nature, every look out of a window creates a connection to East Melbourne.
The idea is visually expressed through the use of a window and reflection motif, seamlessly integrating digital and print campaign materials.
A comprehensive cross-platform campaign showcases 250 Albert Street as a residence of unparalleled distinction, boasting timeless architecture and forward-looking design principles.
Each offering was presented to prospective purchasers through a specially made presentation box, which unveiled the rich story across a vision brochure, product brochure, render cards, and floorplans.
The digital experience was designed to echo the level of quality and accessibility of the printed materials. Users can navigate themselves through windows into each residence. Explore the website:
