Approach
Warehouse office spaces are becoming the new retail high street for small and medium-sized businesses. These design-led workspaces are better suited to today’s needs, fostering strong, community-focused environments where people and businesses can thrive.
The brand and campaign target business owners, workers, and various business types rather than the physical spaces themselves. This approach creates a distinctive campaign in the sector, standing out amid the competitors’ standard product-led marketing.
The great thing about warehouse workplaces is their flexibility, accommodating all kinds of businesses and business ideas. You name it, and you’ll probably find a business doing it within a warehouse office. The brand captures this diversity through imaginative AI imagery, celebrating all types of businesses.
Extending the campaign imagery across the development renders, AI imagery injects a sense of collaboration, excitement, and community.
The sales campaign was driven through digital and OOH executions, with the website serving as the central hub for all key sales information. Explore the website:
Proposed wayfinding and signage brings the brand to life across the site.
Community welcome packs, merchandise, monthly activities, and community events will connect the brand to owners, workers and the local business community.
