Approach
We embarked on a comprehensive process to develop a new brand identity, beginning with a series of dedicated workshops with the Speck team. These workshops were designed to uncover how the brand should reflect their human, authentic approach and differentiate itself in the marketplace from competitors.
Through these collaborative sessions, we identified the brand idea: “Realise Your True Potential.” This idea reflects the journey to find the right Speck home that helps tenants live their fullest lives and reach their true potential.
The visual identity uses an expressive rainbow-coloured graphic line to project a feeling of moving forward while capturing the honesty of life’s ups and downs.
The gentle nature of the Speck graphic symbolises the support and comfort tenants experience with Speck. Employing colour and energy pushes the brand away from the usual sector tropes, creating a distinctly fresh brand.
A considered selection of imagery, colours and the icon suite draw connections to nature while evoking a sense of calm and compassion. A key colour we incorporated within the spectrum was purple, globally recognised as symbolising a new positive narrative for disability.
We approached the digital user experience with disability standards as the guiding principle. The site needed to function clearly and accessibly while incorporating a creative expression to engage potential tenants. Explore the website:
