Approach
At the heart of Technē’ work sits their unique north star ‘To make, poetically’. A tangible way of working that speaks to their individually crafted process, the idea of enriching the human experience and creating a moment–that feeling you get when you walk into a space that brings a smile to your face.
Our initial concepts spread far and wide, challenging Techne with how much it should showcase its own personality instead of simply functioning as a portfolio site.
Our final design approach brought to life the macron within the Technē logo as a way to express their way of working and positive outlook. From the moment a user arrives on the site, the macron becomes a playful interactive moment, which then transforms into the sites key navigation device.
The site consciously explores the use of white space as a way to guide the user through the sites rich and varied content.
Custom Story Telling
The design is based upon a clear UI thinking with content broken down into interchangeable modules and templates.
User Experience
The user experience was further enhanced by interactions from key project detail rollovers to animated sketches and annotations that trigger on page scroll.
Bringing the personality to life
Technē’s culture and personality was characterised through fun little user interactions hidden across the site along with authentic photography. The studio page featured a playful and modular deck of cards that shows the day to day of studio life.