The Motorists Concours d’Elégance
Where art meets art
In April 2022, The Motorists staged the first truly world-class automobile concours on Australian soil. It attracted thousands of visitors and garnered accolades from around the country and internationally.
The challenge was to create a brand for the inaugural event that would position the Concours d’Elégance at the same elevated level as Pebble Beach in the US, the Italian Villa d’Este and Hampton Court Palace in London.
Deliverables
- Brand Identity
- Advertising
- Art Direction
- Social Campaign
- Event Signage
- Video Production
- Motion & Animation
- Website Design & Build
Our Approach
We designed and developed the brand through online and offline campaign marketing and brought the event to life with a truly memorable and highly personal experience.
To create an immersive experience for visitors, we designed a digital QR-based experience where visitors could discover more about each car and vote for the ‘People’s Choice Award’ on their mobiles.
We implemented all event touchpoints from ticketing to entry lanyards, wayfinding and signage and digital experiences.
Outcome
The Motorists Concours d’Elégance at Pt. Leo Estate was a huge success with thousands of spectators and sold-out gala events. The 2023 event is currently in planning and due to be held in April next year.
